This inspiration for this blog finally came when I was asked again "should I start a YouTube channel?" I work with YouTube, social media creators as well as traditional television producers. I am a content agent. In the case of YouTube, I help find partners for creators....
This series encapsulates the many conversations we have regularly with brands and advertisers/agencies. Great docu-series about brand storytelling and how interruption does not work. Entertaining and informing does. Owning IP does. Some of the best brand content studios are featured here. Volume 1 is on...
Contiki Tours has been using YouTubers to tell stories and feature the amazing destinations their consumers can travel to with #noregrets. Here is yet another example of another Roadtrip series. This article includes some measurable results on how using YouTubers has increased brand awareness amongst...
It’s not news today that teens love digital video. But Defy Media's Acumen research team wanted to dig deeper and talk to teens directly about why they prefer digital video to traditional TV. They also wanted to understand why the digital stars in the videos they...
If you want a bit of laugh and relatable content, watch this video. Inspired and created by Screen Junkies’ Honest Trailer team who take an Honest look at the Newfront (April 2015)....
I had the pleasure of hearing Andrew Davis's keynote at the last OMDC Digital Dialogue day. His energy and great presentation led me to get his book Brandscaping. The book is essential to building content brands and finding the right partners in the influencer/brand space....