YouTube influencers – branded content with measurable results | Farragomedia
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YouTube influencers – branded content with measurable results

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Contiki Tours has been using YouTubers to tell stories and feature the amazing destinations their consumers can travel to with #noregrets. Here is yet another example of another Roadtrip series. This article includes some measurable results on how using YouTubers has increased brand awareness amongst other brand performance indicators.  Read/watch here.