Farragomedia | BLOG
paged,page-template,page-template-blog-large-image-whole-post,page-template-blog-large-image-whole-post-php,page,page-id-15580,paged-2,page-paged-2,ajax_fade,page_not_loaded,,qode-theme-ver-9.2,wpb-js-composer js-comp-ver-4.7.4,vc_responsive

We keep a look-out for great original content and impactful events and insights happening in the industry.  Here’s what we’ve found, along with some perspective.

It’s not news today that teens love digital video. But Defy Media’s Acumen research team wanted to dig deeper and talk to teens directly about why they prefer digital video to traditional TV. They also wanted to understand why the digital stars in the videos they watch so often are more appealing than traditional stars. So their team hit the streets at the world’s largest gathering of people who love digital video—VidCon 2015—to get the story from teens themselves. Watch for yourself.

I had the pleasure of hearing Andrew Davis’s keynote at the last OMDC Digital Dialogue day.  His energy and great presentation led me to get his book Brandscaping.  The book is essential to building content brands and finding the right partners in the influencer/brand space. I look forward to reading his next book Town Inc. Lucky for you, you can watch his keynote here.