It’s not news today that teens love digital video. But Defy Media’s Acumen research team wanted to dig deeper and talk to teens directly about why they prefer digital video to traditional TV. They also wanted to understand why the digital stars in the videos they watch so often are more appealing than traditional stars. So their team hit the streets at the world’s largest gathering of people who love digital video—VidCon 2015—to get the story from teens themselves. Watch for yourself.
Online video can be much more than an awareness driver. New research shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent—but also boosts potential for positive return on ad spend compared to TV. Read story here.
Beautiful story of a father who sold his beloved Chevy Impala SS 30 years ago to support his family during tough times. Well his son finds the car, and gets it back for his dad. His fathers reaction is priceless. See story here.
I had the pleasure of hearing Andrew Davis’s keynote at the last OMDC Digital Dialogue day. His energy and great presentation led me to get his book Brandscaping. The book is essential to building content brands and finding the right partners in the influencer/brand space. I look forward to reading his next book Town Inc. Lucky for you, you can watch his keynote here.