Farragomedia | BLOG
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We keep a look-out for great original content and impactful events and insights happening in the industry.  Here’s what we’ve found, along with some perspective.

This series encapsulates the many conversations we have regularly with brands and advertisers/agencies.  Great docu-series about brand storytelling and how interruption does not work.  Entertaining and informing does. Owning IP does.  Some of the best brand content studios are featured here. Volume 1 is on the link above. Go to Brand Storytelling YouTube channel to watch the other parts.

I have been asked many times if I work on helping creators of web series find audiences or how can I help them finance their web series or better yet get their web series to be noticed by a broadcaster.  I always thought that you produce a web series either because a brand is financing it for you or at least in part or you use it as a calling card to show what you are capable of as you work your way towards other projects.  Of course, we have heard of those exceptions where web series have done exactly that – been picked up by big players and therefore expanded beyond their original platform or reach.  Examples are: Broad City, created by Abbi Jacobson and Ilana Glazer in 2009, moved to Comedy Central in 2014 and High Maintenance, released for free on Vimeo in 2012, was “picked up” by Vimeo on Demand in 2014, available to subscribers only; HBO then acquired the series in 2015.  In this Article I found everything I have ever wanted to a creator to know about web series.  It offers great case studies as well.

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Contiki Tours has been using YouTubers to tell stories and feature the amazing destinations their consumers can travel to with #noregrets. Here is yet another example of another Roadtrip series. This article includes some measurable results on how using YouTubers has increased brand awareness amongst other brand performance indicators.  Read/watch here.