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Author: muriel

This series encapsulates the many conversations we have regularly with brands and advertisers/agencies.  Great docu-series about brand storytelling and how interruption does not work.  Entertaining and informing does. Owning IP does.  Some of the best brand content studios are featured here. Volume 1 is on...

A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.  A study by McKinsey & Company confirms that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising”. Read Huffington...