Farragomedia | Why Influencer Marketing is not a hype
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Why Influencer Marketing is not a hype

Why Influencer Marketing is not a hype

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A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.  A study by McKinsey & Company confirms that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising”.

Read Huffington Post article here