Farragomedia | Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales
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Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales

Online Video Ads Drive Consideration, Favorability, Purchase Intent, and Sales

Online video can be much more than an awareness driver. New research shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent—but also boosts potential for positive return on ad spend compared to TV. Read story here.